Turn your customer proof into AI-generated case studies and ROI stories.
Accelar automates the painful, manual work of turning customer calls, notes, and usage into polished case studies and CFO-ready ROI snapshots — so your team ships value stories in hours, not weeks.
- Reduce time spent creating case studies by up to 85%
- Generate ROI stories 10× faster than manual methods
- Give every rep a consistent, CFO-ready value narrative
Based on internal targets for Accelar's AI workflow — illustrative of what the product is being built to deliver.
What Accelar Delivers
Case Studies in Hours
Not weeks
85%
Less Manual Work
10×
Faster Output
AI
Powered
Who we're built for
If any of these are you, your value story is leaving money on the table.
B2B SaaS founders
You know customers get value, but you can't translate that into a crisp business case. Every pitch feels slightly different, and you're worried buyers don't really "get it" until late in the cycle.
Heads of Sales
Your reps are smart, but their story changes deal to deal. Discovery notes and case studies aren't flowing into consistent talk tracks, ROI calculators, or battlecards.
Marketing leaders
You're sitting on testimonials, product usage data, and survey results, but your website and decks still talk about features, not outcomes and dollar impact.
The gap
Your product creates value. Your story doesn't.
Most teams have the ingredients for a value story—metrics, anecdotes, screenshots—but no system to turn that into a repeatable ROI narrative.
Symptoms you might recognize:
- Phrases like "increase efficiency" and "streamline workflows" show up everywhere—but buyers don't see numbers.
- Case studies read like blog posts, not business cases a CFO would trust.
- Reps tell different stories depending on the day and the deck they grabbed last.
- You feel the product is underpriced, but you can't justify a higher number with hard outcomes.
Before vs After: your value narrative
- "Our platform helps teams collaborate faster and unlock insights in real time."
- Generic bullets about productivity, visibility, and alignment.
- No baseline, no time horizon, no clear financial impact.
- "Teams using our platform close deals 27% faster and free up 142 hours per quarter, translating to ~$318k in annual impact for a 30-rep team."
- One-page summary tying features → behavior change → metrics → financial outcomes.
- A story that stands up in front of a CFO and procurement.
How it works
We turn your raw proof into a reusable value engine.
Accelar combines your existing data, customer stories, and sales process into a system that continuously produces credible, on-message value narratives.
Plug in your signals
We start with what you already have: product usage metrics, CRM data, customer interviews, surveys, and existing case studies. No perfect data warehouse required—just enough signal to detect patterns.
We'll help you prioritize what to send so this doesn't become a data project.
Map features to financial outcomes
Next, we map how your product drives behavior change and outcomes. We build value drivers (e.g. time saved, deals accelerated, churn reduced) and tie them to simple, defensible assumptions.
Think of it as a value tree: Inputs → Metrics → Outcomes → Revenue / Cost impact.
Ship a reusable value narrative
Finally, we package this into ROI one-pagers, calculators, and sales scripts your team can actually use. Every future case study, deck, or email can snap to this value spine.
Your story becomes consistent, quantifiable, and easy to adapt per vertical or persona.
Deliverables
Concrete assets, not just strategy advice.
By the end of the pilot, you don't just get a "messaging doc." You get assets your team can drop straight into deals.
Executive-ready ROI one-pager
PDF + template- One-page PDF summarizing the business case in plain language.
- Baseline vs post-adoption metrics with a clear time horizon.
- Ready to forward to a CFO or VP without extra explanation.
Interactive ROI calculator
Spreadsheet or web embed- Simple input fields for deal size, team size, or volume.
- Pre-baked assumptions that can be toggled on live calls.
- Exports screenshots or summaries for follow-up emails.
Sales emails & call scripts
Copy pack- Discovery questions that uncover quantifiable pain.
- Talk tracks that tie features to measurable outcomes.
- Follow-up emails framed around ROI, not feature dumps.
Battlecards & objection handling
Sales enablement- Short responses to "this seems expensive" and similar pushback.
- Comparisons phrased around outcomes and payback, not feature lists.
- Snippets reps can copy into notes, decks, or email.
Pilot offer
Your first value narrative in 14 days.
We're currently running a small number of pilot projects with B2B SaaS teams between roughly $5M and $100M in ARR.
In each pilot, we work with your team to build one fully weaponized value narrative—complete with ROI one-pager, calculator, and scripts—focused on a core use case or ideal customer segment.
If you don't feel the resulting story sharpened your sales motion, you don't continue. Simple.
- Kickoff + signal-gathering workshop.
- Value driver mapping and ROI model.
- Finished assets your team can immediately test in live deals.
Designed for teams selling into:
Example outcome
Example: turning a vague story into a 3.1x ROI narrative.
Here's an anonymized example of the kind of narrative Accelar helps teams build. Names and numbers are illustrative—but the pattern is real.
Acme Analytics (anonymized)
3.1x ROI
in 9 months
Before
- Acme sold a data analytics platform to revenue teams.
- Their pitch focused on "faster insights" and "better collaboration."
- Deals stalled when finance asked, "What does this actually do for us?"
What we built
- Mapped how Acme's platform reduced manual reporting time and shortened time-to-decision on pricing changes.
- Defined three main value drivers: analyst hours saved, fewer pricing errors, and faster execution of revenue ideas.
- Created a simple ROI model based on rep count, deal volume, and current time spent in reporting tools.
After
- Story reframed as: "Our customers free up 120–180 analyst hours per quarter and ship pricing changes ~24 days faster."
- This translated into a defensible 3.1x ROI over nine months for their typical mid-market customer.
- Sales started leading with the business case, not the feature tour.
FAQ
Questions you might already be asking.
Next step
3.1x
Ready to stress-test your value story?
Bring us your current pitch, a few recent deals, and a rough sense of customer outcomes. In 15 minutes, we'll show you where the gaps are—and whether a sharper ROI narrative could move the needle for your team.
Join the waitlist
Get updates, examples of real value narratives, and a spot in the next wave of pilots.