Early Access — Now Validating with Design Partners

Turn customer insights into GTM-ready assets—in hours.

Connect your CRM, call recordings, and product data. Get buyer personas, positioning docs, and ROI stories—all branded and ready to ship.

Book a 15-Minute Call
  • Align product, marketing & sales on one value story
  • Ship launch materials without the 6-week bottleneck
  • Every asset on-brand and backed by data

Connects to your stack

Salesforce
HubSpot
Gong
Pendo
Amplitude
Mixpanel

Your Value Story Transformation

Before

"Our platform helps teams collaborate faster and unlock insights in real time."

After Accelar

"Teams using our platform close deals 27% faster and free up 142 hours/quarter, translating to ~$318k annual impact for a 30-rep team."

You'll get

  • Buyer personas
  • Positioning docs
  • ROI stories
  • Battlecards

Is this you?

Your product creates real value. Your story doesn't show it.

We're looking for teams who feel this pain acutely and want to help us build the right solution.

B2B SaaS Founders

$500K–$10M ARR

You know customers get value, but you can't translate that into a crisp business case. Every pitch feels slightly different, and buyers don't "get it" until late in the cycle—if at all.

Heads of Sales

5–50 rep teams

Your reps are smart, but their story changes deal to deal. Discovery notes and customer wins aren't flowing into consistent talk tracks, ROI calculators, or battlecards.

Marketing Leaders

At product-led companies

You're sitting on testimonials, product usage data, and survey results, but your website and decks still talk about features, not outcomes and dollar impact.

The gap

Your product creates value. Your story doesn't.

Most teams have the ingredients for a value story—metrics, anecdotes, screenshots—but no system to turn that into a repeatable ROI narrative.

Symptoms you might recognize:

  • Phrases like "increase efficiency" and "streamline workflows" show up everywhere—but buyers don't see numbers.
  • Case studies read like blog posts, not business cases a CFO would trust.
  • Reps tell different stories depending on the day and the deck they grabbed last.
  • You feel the product is underpriced, but you can't justify a higher number with hard outcomes.

Before vs After: your value narrative

Before
  • "Our platform helps teams collaborate faster and unlock insights in real time."
  • Generic bullets about productivity, visibility, and alignment.
  • No baseline, no time horizon, no clear financial impact.
After Accelar
  • "Teams using our platform close deals 27% faster and free up 142 hours per quarter, translating to ~$318k in annual impact for a 30-rep team."
  • One-page summary tying features → behavior change → metrics → financial outcomes.
  • A story that stands up in front of a CFO and procurement.

How it works

We turn your raw proof into a reusable value engine.

Accelar combines your existing data, customer stories, and sales process into a system that continuously produces credible, on-message value narratives.

01

Plug in your signals

We start with what you already have: product usage metrics, CRM data, customer interviews, surveys, and existing case studies. No perfect data warehouse required—just enough signal to detect patterns.

We'll help you prioritize what to send so this doesn't become a data project.

02

Map features to financial outcomes

Next, we map how your product drives behavior change and outcomes. We build value drivers (e.g. time saved, deals accelerated, churn reduced) and tie them to simple, defensible assumptions.

Think of it as a value tree: Inputs → Metrics → Outcomes → Revenue / Cost impact.

03

Ship a reusable value narrative

Finally, we package this into ROI one-pagers, calculators, and sales scripts your team can actually use. Every future case study, deck, or email can snap to this value spine.

Your story becomes consistent, quantifiable, and easy to adapt per vertical or persona.

What You Get

Everything PMMs need to launch and win.

From buyer personas to battlecards—branded assets you can ship immediately, all backed by your actual customer data.

Buyer Persona Dossiers

Research + Template
  • Data-driven profiles from CRM, calls, and usage patterns.
  • Pain points mapped to product capabilities and outcomes.
  • Ready-to-use for targeting, messaging, and campaign planning.

Positioning & Messaging Docs

Messaging Framework
  • Value propositions tied to quantified customer outcomes.
  • Key messages by persona, use case, and buying stage.
  • Competitive differentiators backed by real data.

Executive ROI One-Pagers

PDF + Template
  • One-page PDF summarizing the business case in plain language.
  • Baseline vs post-adoption metrics with clear time horizons.
  • Ready to forward to a CFO or VP without extra explanation.

Interactive ROI Calculator

Web Embed
  • Simple inputs for deal size, team size, or volume.
  • Adjustable assumptions for live calls and demos.
  • Exports to screenshots or PDF for follow-up emails.

Competitive Battlecards

Sales Enablement
  • Side-by-side comparisons framed around outcomes, not features.
  • Talk tracks for common objections and competitor mentions.
  • Snippets reps can drop into emails, decks, or notes.

GTM Launch Planning

Launch Kit
  • Launch checklists with timelines and ownership.
  • Channel strategies and messaging wave planning.
  • Cross-functional alignment docs for product, marketing & sales.

Who we are

We've felt this pain firsthand.

Before we write code, we want to talk to teams who feel this problem as acutely as we do. If that's you, let's chat.

Z

Zanir Habib

Co-founder

"I've spent years watching B2B teams struggle to articulate the value they actually deliver. Great products lose deals because the ROI story is buried in spreadsheets and scattered across Slack threads. We're building Accelar to fix that."

Connect on LinkedIn
S

Sameer Essa

Co-founder

"I've seen firsthand how hard it is to translate customer success into compelling, quantified stories that close deals. Most teams have the data—they just don't have a system. That's what we're building."

Connect on LinkedIn
Let's Talk — 15 Minutes, No Pitch

Ready to explore?

Let's talk about your value story.

We're looking for design partners who feel the pain of inconsistent ROI narratives. In 15 minutes, we'll learn about your situation and share what we're building—no pitch, just conversation.

Book a 15-Minute Call

No pitch. Just a conversation about your challenges.

or

Join the waitlist

Get updates on our progress and early access when we launch.